Caffeine, despite what many would like to believe, is a drug, and a very effective one at that. It is found in a number of different substances and is often consumed in drinks specifically for its mentally stimulating properties. Coffee is without a doubt the worlds favourite caffeinated drink and has grown massively in popularity over the past ten or so years with the seemingly overnight emergence of a Starbucks, Cotsa and Nero on every street corner. Many claim that they love the taste but is this the real reason?
I’d guess that the upsurge in coffee sales correlates with the increasingly busy lifestyles of the people that drink it. The murkey-headed confusion that many people find themselves in first thing is instantly cured with a coffee. Indeed a shot of espresso not only makes you alert but makes you feel like you’ve been hit in the face with a mazda mx-5
Coffee is loyally consumed every morning by anyone from investment bankers to high school janitors to salesmen leasing cars or making deals on van leasing. There is solid research showing that caffeine can boost productivity, mood, awareness and reaction time. It works by inhibiting the hormone in the brain which brings on feelings of tiredness.
Caffinated drinks were once an untapped market but now the supermarket shelves are littered with energy drinks, Red Bull, the Austrian energy drinks company use caffeine as the main selling point for their highly successful premium carbonated beverage which sells millions around the world everyday. In fact the Red Bull story really is telling about how important caffeine is to people, the brand is so successful that they have their own Formula 1 team as well as hands in many others sports. Caffeine is not a dangerous drug unless ingested to excess, although it can cause minor dehydration.
